Thank you! Thank you! Thank you! To all Becden clients who have referred their friends and colleagues to us! Our business grows in the same way yours does; by creating “happy people” who share their “happy stories” about their experiences with others!!! Almost every new client who joins Becden has been referred to us by one of you and once again we say “THANK YOU”. We will continue to accept new clients on a referral basis.
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I recently received a copy of an amazing e-newsletter from the office of Tom and Donna Frank in Bakersfield, CA. I was so impressed with the layout and content that I immediately emailed Donna to hear the details. She was very willing to share with others their goals for the newsletter as well as the logistics of design and copy.
Remaining visible to your patients and providing them with interesting information is a sure-fire way to maintain your existing patient base, as well as encourage them to refer others to you. As you track new patients that come to you from referrals, I’m sure you have found they are almost always more qualified patients, who come in already feeling good about you and your business. Any opportunity to “WOW” your patients, whether in person or through correspondence, increases the likelihood of them talking about you to others. You may view the newsletter at www.frankdds.com (which, by the way, is an excellent website) and click on newsletters.
Here’s what Donna had to say,
”This is our third issue which just went out yesterday and we have already gotten several positive responses (yeah!). We send the e-newsletter out quarterly and have been working tirelessly adding our patient’s emails to our files. Our purpose for the newsletter is to solidify our branding (identity) and strengthen our bonds with existing patients. We also ask them to forward it on to others.
We work with Athena Marketing (www.athenamarketing.com) on the design, which is a four-page template. I write all of the copy, except for the first article about Dr. Frank, which is written for him by Nancy at Athena. Our typical format includes:
- An article about dentistry
- A feature story about someone on our team or one of our “Rock Star” patients
- A Smile Makeover with the patient’s story and testimonial
- A featured guest chef, which has been Dr. Tom, but could also be a patient
We do not want our newsletter to just be all about dentistry and look like an advertisement for us ---- boring. We want to share interesting stories about interesting people, and for some wonderful reason we have plenty of interesting people here in Bakersfield! As Dale Carnegie said, “The most precious word in any language is a person’s name.” People love to feel important.
We also ask patients to go to our website where they can print out a “How’d We Do” survey. They love giving testimonials, and also occasional advices on how we can do things better, which of course we really appreciate. There’s also a good chance while they are on the website they will explore other areas and generate interest in services we offer.”
Internet marketing is one of the fastest growing segments in marketing today. Yes, it takes time, commitment, creativity and repetition, but the return on your investment can be huge. Remember the famous saying, “It costs five times as much to obtain a new customer as it does to keep an existing one.”
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131 E. 13065 S.
Draper, UT 84020 |
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888-344-9991 toll-free
801-576-9991 phone |
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The editor of this newsletter is Emily Webb of Becden Dental Laboratory, Inc. Please send any questions or comments about this newsletter, or suggestions for articles to: emilyw@becdendental.com
©2006 BECDEN Dental Laboratory, Inc. |
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