As you know, the price of gold is escalating on almost a daily basis, which affects the cost of our gold purchases for our restorations. Becden’s cost for 550SL has increased almost $100 per ounce since January 1, 2006, 850SL over $100 per ounce, and Select50 almost $60 per ounce.
These increases are reflected in our product sales prices when alloy is a separate charge, so if you are concerned please contact Monica Yaksitch, General Manager, or your Doctor Relations Coordinator, for other possible options and products.
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Increase your sales acceptance on cosmetic cases by using imaging, which is similar to “test driving” a car. SmilePix is a specialized computer imaging service for dentists. They digitally enhance smile portraits to create an emotional “WOW” response from your patients. Remember, ALL buying decisions are based on EMOTION, then, justified with LOGIC. So seeing the possibility of a new smile is a major motivator in your sales presentation. Patients can also show printed versions of their imaged photos to others who may influence their buying decision. “Before” photographs and imaged “after” shots can also be emailed to the patient, which, often are shared with others via the Internet. The key is to start with a good photograph (tips can be found in our newsletter article "How to Take a Smile Portrait"), combined with the artistic talents of the SmilePix artists. They use a combination of drawing talent and computer imaging skills to create the customized “after” photographs. Using your instructions, they customize an improved smile that is unique to each patient. The results are photo illustrations that have proven again and again to increase case acceptance.
For more information visit www.smilepix.com. For Becden clients whose patient accepts the treatment plan consisting of six or more units, Becden credits your account for the cost of the imaging for that patient. If you are not sure this will work for you, give it a try since the first image with SmilePix is complimentary!
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131 E. 13065 S.
Draper, UT 84020 |
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888-344-9991 toll-free
801-576-9991 phone |
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The editor of this newsletter is Emily Webb of Becden Dental Laboratory, Inc. Please send any questions or comments about this newsletter, or suggestions for articles to: emilyw@becdendental.com
©2006 BECDEN Dental Laboratory, Inc. |
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SmilePix – Picturing The Perfect Smile
