“Success leaves clues.”
— Anthony Robbins
When you follow precisely in the footsteps of those who have succeeded before, you must succeed. Model the ads, campaigns, offers, and sales techniques of other successful businesses, and you will succeed.
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At 211˚, water is hot. At 212˚, it boils. And with boiling water, comes steam. And steam can power a locomotive.
“Raising the temperature of water by one extra degree means the difference between something that is simply very hot and something that generates enough force to power a machine – a beautiful, uncomplicated metaphor that ideally should feed our every endeavor – consistently pushing us to make the extra effort in every task we undertake. 212˚ serves as a forceful drill sergeant with its motivating and focused message while  adhering to a scientific law – a natural law. It reminds us that seemingly small things can make tremendous differences. So simple is the analogy that you can stop reading right now, walk away with the opening thought firmly planted in your mind and benefit from it for the rest of your life.” Sam Parker and Mac Anderson
“212˚ is not only a message of action – it’s a message of persistent and additional action – the continual application of heat (effort) to whatever task or activity you undertake in order to achieve not only the primary objective you see, but to reap the exponential rewards that are possible by applying one extra degree of effort.” – Sam Parker and Mac Anderson.
If you want more, go to www.212movie.com to view this complimentary short video. It is very motivational in regards to both your personal and professional lives and would be well worth sharing with your team. 212˚– Turn Up The Heat is Becden’s theme for 2007. Every employee viewed the video and we all now have a language to discuss the extra attention to detail that we strive for on a daily basis. Imagine what one-degree more of effort could create in your business!
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131 E. 13065 S.
Draper, UT 84020 |
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888-344-9991 toll-free
801-576-9991 phone |
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The editor of this newsletter is Emily Webb of Becden Dental Laboratory, Inc. Please send any questions or comments about this newsletter, or suggestions for articles to: emilyw@becdendental.com
©2007 BECDEN Dental Laboratory, Inc. |
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212˚- The Extra Degree
